Time of the company's sales since the start of the ad campaign in July 2020. McCaster claims demand has been up 7.7% over the past two years, and the company is running its Auburn, Maine Tampax factory 24/7 to meet demand.
Per Time, P&G's tampons are all produced in this one factory while its competitor Edgewell Personal Care (which produces Playtex and o.b.) are made in a factory in Dover, Delaware.As the Times reporter points out, even if Schumer's influence caused this spike in Tampax's sales, that doesn't account for the current shortages buyers are facing across brands.
Furthermore, it's difficult to believe that such a significant number of were influenced to purchase Tampax because Amy Schumer told them to.
One Twitter user , “I'd put money on no one being able to identify a single individual who sincerely bought tampons when they otherwise wouldn't have solely bc Amy Schumer shilled them.”Let's take a look at some of the ads in question:This content can also be viewed on the site it from.This businesswoman went from not realizing that tampons come in different sizes to thoroughly understanding her own flow pattern in one convo with Schumer!
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