Amy Powney Doc ‘Fashion Reimagined’ Sells Wide for MetFilm Sales at EFM (EXCLUSIVE)
variety.comNaman Ramachandran The U.K.’s MetFilm Sales has closed a raft of deals on Becky Hunter’s debut feature documentary “Fashioned Reimagined” at Berlin’s ongoing European Film Market (EFM).
The film has sold to Sky (U.K, Germany, Italy) NonStop Entertainment (Scandinavia, Baltics), Avrotros (Netherlands), Flag Co. (Japan), LevelFilm (Canada), Spain (Movistar) and Israel (DBS). “Fashion Reimagined” follows fashion designer Amy Powney of cult label Mother of Pearl, who embarks on a three-year journey to create a sustainable clothing collection from field to finished garment, and transform her entire business.
Raised off-the-grid in rural England by activist parents, Powney has always felt uneasy about the devastating environmental impact of her industry.
When she wins the Vogue award for the Best Young Designer of the Year, Powney decides to use the prize money to create a sustainable collection and transform her entire business.
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