Brian Steinberg Senior TV Editor AMC Networks has joined the ranks of ad-supported streaming. The company said Thursday that it has begun rolling out an ad-supported version of its AMC+ service for broadband users, and will charge $4.99 per month for it, as opposed to the $8.99 per month it seeks for an ad-free tier.
The new ad-supported service runs fewer than five minutes of commercials per hour and contains the same programming selections as its ad-free counterpart.
Subscribers who opt for the new ad-free choice can save 20% over monthly rates by purchasing an annual subscription for $83.88.
Executives at AMC Networks unveiled their ad-supported plans in April. “This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” said Kim Kelleher, chief commercial officer of AMC Networks, in a statement. “Now, with our linear networks, strong and growing presence on CTV and FAST platforms and ad-supported AMC+, our advertising partners can fully leverage the reach and appeal of our high-quality shows and connect with viewers wherever and however they choose to watch.
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