Amazon Tops Internal $1.8B Target For Upfront Ad Revenue In First Year Of Prime Video Push
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deadline.comAmazon‘s video ad revenue for the 2024-25 upfront period has exceeded the tech giant’s internal target of $1.8 billion, a person familiar with the financials has confirmed to Deadline.
The haul came less than a year after Prime Video began to run ads on all film and TV titles, except for subscribers willing to pay extra to avoid ads.
The streaming service hosted its first upfront event during the traditional mid-May corridor alongside traditional broadcast network parents and tech rivals Netflix and YouTube.
The Information reported earlier Thursday on the upfront revenue. An Amazon rep declined to comment when contacted by Deadline.
Read more on deadline.com
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