Amazon Studios’ Glenn Gainor is backing humans over artificial intelligence, as he posited that the industry needs to embrace change during “an incredible inflection point.” Gainor is Head of Physical Production, Amazon Original Movies, at Amazon Studios. “We are in an incredible inflection point as an industry, as a community and as storytellers,” he said during a session at Focus, the London event centered on film and TV production and locations. “There’s a lot of work that’s being done in various parts of the world to protect the integrity of existing jobs, but we’re definitely going to see a change.
We’re all familiar with the labor strikes that occurred in my country, where there were tough negotiations. “There was a big fear about artificial intelligence and these kinds of issues,” he went on. “The good news is that we have copyright laws to protect us.
We have legislation that protects us. If we’re going to create content, whether it’s through art, direction, or writing, a human has to do it for it to be something that can stand up to copyright.
So, I do think that ‘H.I.’, which is human intelligence, is more powerful than AI.” Adapting In a freewheeling talk that took in his work at as a producer and an exec and work as an indie and for major studios, Gainor warmed to the theme of adapting to a fast-evolving industry. “There are very few companies in general in the United States that are 100 years old, there’s General Motors or Ford,” he noted. “You could also say Warner Brothers and Paramount, they’re also 100-year-old companies.
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