Amazon Slates Upfront Return At New York’s Beacon Theater, Shifting Day And Time
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deadline.comAmazon has scheduled its return to the main week of upfront presentations to advertisers in New York, slotting it on the evening of May 12 at the Beacon Theatre.
The Monday slot and 6:30 p.m. start time are both changes from last May’s debut upfront event, which was held at Pier 36 on the southeastern tip of Manhattan on a Tuesday morning.
Due to road construction and rush-hour traffic delays, the event got off to a late start and had a line of attendees stretching out to the FDR Drive.
Despite that hiccup, the star-laden pitch went on to wow the audience and set the stage for an upfront ad haul in excess of the tech giant’s internal forecast for $1.8 billion.
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