Amazon Scores Highest Monthly Growth Among Streamers Thanks to ‘Thursday Night Football,’ ‘Rings of Power’
variety.comEthan Shanfeld Amazon Prime Video benefited significantly from the launch of the NFL season, with the streamer matching its best-ever share of overall TV viewership in September.
Per Nielsen data, Amazon received a 12% bump in streaming viewership from August, leading the streamer to match its platform-best share of overall TV viewership of 3.6%.
The increase was driven largely by “Thursday Night Football” as well as the debut of Season 2 of “The Lord of the Rings: Rings of Power,” which was this month’s third most watched streaming title with 4.3 billion viewing minutes.
The NFL also boosted Peacock, which exclusively aired the Green Bay Packers vs. Philadelphia Eagles game on Sept. 6. That game, played in São Paulo, Brazil, notched 2.6 billion viewing minutes and was the 11th most streamed program in September.
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