Amazon’s Prime Video Interface Update Promises to Make It Easier to Tell What’s Included With Your Subscription — and What Costs Extra

variety.com:

Todd Spangler NY Digital Editor Amazon is launching the biggest update to the Prime Video user experience in two years — which the tech giant claims is simpler and more personalized, with the aim of helping you find something to watch faster than ever.

And the new UI specifically addresses something that’s annoyed Prime Video users for years: Now, according to Amazon, it will be easier to see what is included with a Prime membership and what you would need to pay extra for.

In the updated user experience, logos for Prime and add-on subscription services (like Max, Paramount+, Starz, MGM+ and Crunchyroll) will appear on the hero and title cards of a movie or TV show to provide a visual indicator about which service the content is available on.

If a title requires additional payment, a yellow shopping bag icon will be visible. Prime Video’s new interface also features a navigation bar with single-click access to titles; an improved way for customers to browse, sign up for and manage add-on subscriptions; and personalized content recommendations powered by generative AI.