Naman Ramachandran Amazon is betting big on Japanese anime and Asian content as a cornerstone of Prime Video‘s global expansion strategy.
With Japan emerging as one of its largest markets outside of the U.S., Jennifer Salke, head of Amazon MGM Studios, and Kelly Day, VP of international for Prime Video, outlined their ambitious vision for the streaming service in the region in an exclusive interview with Variety. “We’re very committed to a strong pipeline for customers in Japan.
We have a huge opportunity,” Salke said. Japan represents one of Prime Video’s most valuable territories, offering a large marketplace business with 72 add-on subscriptions and nearly 300,000 titles available for transactional video on demand (TVOD).
Salke said that Prime Video is “committed to a growing slate,” especially when it comes to licensing original anime. “One of the most exciting things we’re doing here in Japan is talking about our plans for ramping up those that content strategy for the next several years,” she added.
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