Amazon’s Entertainment Units Team With Other Divisions Of The Tech Giant On $10M Gift To L.A. Wildfire Relief

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Amazon‘s entertainment divisions, along with several other units of the tech giant, are committing $10 million to L.A. wildfire relief efforts.

The pledge comes during the ongoing donation of essential items via the company’s Disaster Relief hubs. Amazon MGM Studios, Prime Video and Amazon Music are part of the initiative, alongside Amazon Web Services, Ring and Whole Foods Market.

Amazon’s gift follows similar ones from Netflix, Comcast/NBCUniversal and Disney in recent days. The wildfires, now in their second week, have killed at least 25 people, destroyed thousands of structures and forced tens of thousands of residents from their homes. “Our commitment will go directly to national and local disaster and response organizations,” the company said in a post on its corporate site.

Beneficiary organizations include the American Red Cross of Southern California, FireAid, World Central Kitchen, MusiCares Fire Relief Effort, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund.

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