Amazon Prime Video Signs Up to British Content Rating Guidelines
variety.comNaman Ramachandran Amazon’s Prime Video streaming service has signed an agreement with the British Board of Film Classification (BBFC) to produce age ratings for content.
The agreement will enable Prime Video to build on their existing trust and safety tools, in order to move towards the in-house production of BBFC age ratings that are in line with the BBFC’s classification guidelines.
The BBFC will support Prime Video as they adapt their rating methodologies in the U.K. to fully reflect the BBFC’s classification standards.
This will extend the presence of the BBFC’s trusted guidance on the streaming service in the U.K,, the BBFC said. As part of the agreement, the BBFC will share additional expertise and insight into the standards they apply when classifying film, video and TV content.
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