Amazon Prime Video’s Apple Apps Now Let You Buy or Rent Movies and TV Shows, Bypassing App Store’s ‘Tax’

variety.com:

Amazon, in partnership with Apple, has quietly turned on a new feature in Prime Video’s apps for Apple devices that lets users buy or rent TV shows and movies, using the in-app payment feature.

Previously, the Prime Video app for Apple’s family of devices didn’t let you make purchases. The Prime Video app for iPhone, iPad, and Apple TV was updated April 1 to enable in-app purchasing directly to your Amazon account, as first spotted by the Verge.

What’s significant about the change: Amazon is not paying the 30% “tax” to Apple on transactions that are billed directly through Amazon.

Note that the prices of titles listed in the Prime Video apps for the Apple devices are the same as they are through Amazon’s website.