Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Amazon Prime Video India Chief Gaurav Gandhi Breaks Down Growth Strategy: ‘See Early Signs and Double Down’ (EXCLUSIVE)
variety.comNaman Ramachandran As Amazon Prime Video closes in on six years of operations in India, it is one of the market leaders in the streaming segment.
A major part of the success is due to it getting a handle on the multiple local languages in the vast market. “One of the things we look at when we expand into new territories and languages is to see early signs and then double down on those early signs,” Gaurav Gandhi, VP, Amazon Prime Video India told Variety.
The service programs in 10 languages in India, including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Gujarati, Bengali and English. “When we started programming in 10 languages we saw early signs before most others how content travels across languages,” says Gandhi, who spoke on the sidelines of the APOS conference in Singapore. “Today, 50% of our audience base is watching content in four plus languages, which was not the case three or four years back.
And a big reason for that is the fact that as you program multiple languages across the board, we realize that you truly transcend linguistic boundaries and barriers and expand the linguistic palette.” Gandhi points to the fact that in pre-streaming India, audiences used to consume pay-TV in their native language bundles and films that played theatrically in language-specific locations.
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