Amazon Launches Fire TV Channels, A New Home For FAST, Citing 300% Surge In Streaming Hours Over Past Six Months
deadline.comAmazon has launched Fire TV Channels, a new hub for free, ad-supported TV (FAST). The tech giant made the announcement during its NewFronts presentation to advertisers at New York’s Lincoln Center.
Because food programming will be a key ingredient in the new destination, the company enlisted Martha Stewart to help promote it (see video above).
Stewart is becoming a NewFronts regular, having done business last spring with Roku and appeared at its event. Fire TV Channels is a dedicated home for programming that has already been drawing an audience on Fire TV.
Amazon, which has about 200 million global Fire TV devices, said it green-lit the new FAST home because monthly viewing hours of this emerging form of programming have risen 300% over the past six months.
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