Amazon Joins Motion Picture Association, as Entertainment and Tech Converge

variety.com:

Gene Maddaus Senior Media Writer Amazon will become the newest member of the Motion Picture Association next month, adding its tech industry clout to the Hollywood lobbying group.

Amazon is both a streamer and a traditional studio, operating Prime Video and MGM Studios, which it bought for $8.5 billion in 2021.

Its decision to join the MPA is a symbol of the convergence of entertainment and Big Tech, which were separated by a sharp divide not that long ago. “Amazon’s mission is to entertain customers around the world with compelling film and television,” said Mike Hopkins, the head of Prime Video and Amazon MGM Studios. “In order to do that, we must support storytellers, while also helping to sustain a robust entertainment industry that works for both studios and our creative partners.

We are proud to join the MPA and its member studios in their collective efforts to protect creators, content, and consumers worldwide.” Amazon will become the seventh member of the MPA, which already includes Disney, Netflix, Warner Bros., NBCUniversal, Paramount and Sony.