On its fourth-quarter earnings call Thursday, Amazon said it has tripled the number of original film and TV titles offered via Prime Video since 2018.
On Friday, it provided receipts.In an SEC filing, the company said it spent $13 billion on music, movies and series in 2021.
That was an 18% uptick from 2020, though the comparison is affected by Covid. Even when music and live sports are in the mix (neither of which is a business for Netflix), Amazon’s overall total was significantly lower than Netflix’s $17 billion in 2021.When amortization is factored in, video and music costs came to $10.7 billion in 2021, up from $6.8 billion in 2020. (Netflix’s amortized spend in 2021 was $13.6 billion.)Interestingly, the tab for advertising and promotion was $16.9 billion, even steeper than what Amazon paid to license or make content.
The 2021 level jumped 55% from $10.9 billion in 2020.The ramp-up in video programming, from NFL rights to an ambitious take on J.R.R.
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