Amazon Fire TV Updates Look And Feel, Reports 50M Global Monthly Active Users

deadline.com:

Amazon Fire TV has updated its user interface, and says it now has 50 million monthly active users on its devices around the world, marking a 25% increase in reach since January.“This is the biggest change we’ve ever made to Fire TV,” said the division’s VP and GM, Sandeep Gupta of the overhaul, which improves personalization, content discovery and voice navigation. (Watch a short video highlighting the changes above.) Adding the icons of a user’s favorite streaming apps to the Fire TV navigation bar, which reduces time and hassle of searches, is among the most notable changes in the new setup.The updated interface will reach all Fire TV Stick 3rd generation and Fire TV Stick Lite devices globally in the coming weeks.