Amazon customers feel 'silly' when they realise the logo contains more than a smile
manchestereveningnews.co.ukAmazon has a logo which virtually everybody knows -or at least they think they do. The Amazon logo is underlined by a curved arrow from the letter A to the letter Z, which looks remarkably like a smiley face.
But while the Amazon logo looks like a smile, it also has another meaning - which makes a lot of sense. Amazon shoppers are just finding this out.
Now they feel 'silly'. The company has undergone dramatic changes since its public launch in 1997 - including revamping its logo six times.
In 2000, Amazon changed its logo to include the iconic curved tick under the letters 'A' and 'Z', which is said to represent the smile of its happy customers. READ MORE: Argos' 'flattering' £89 dress branded 'perfect for Spring' as it's spotted on Holly Willoughby But that's not the only 'hidden message' in its design, as Reddit users have been blown away after realising why the company chose to point to those particular letters.
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