Amazon Could Distribute Max In UK, Germany And Italy After Sky’s HBO Output Deals Expire, Warner Bros. Discovery’s JB Perrette Says
deadline.comWith a big question looming over HBO distribution in the UK, Germany and Italy as Warner Bros. Discovery rolls out Max globally, WBD’s JB Perrette floated a potential new partner in the territories: Amazon.
HBO’s longtime distributor, Sky, could well stay in business with WBD, Perrette said during an appearance at the Wells Fargo TMT Summit, echoing comments last spring by international chief Gerhard Zeiler.
And yet, the CEO of streaming and games ventured, “there’s also great alternatives. Amazon is great in those markets and certainly eager to be more and more aggressive in that space.” Sky’s deals to carry HBO content on its systems are set to expire in the key markets in about a year’s time.
WBD has said it intends to launch Max there by 2026. Like all programmer-distributor relationships, ties between WBD and Sky have come under increasing scrutiny during the streaming era given how different its customer acquisition and retention dynamics are from those in linear TV.
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