Jamie Lang Latin American super-producer Daniel Dreifuss was in his father’s hometown of Montevideo this week to speak to the Ventana Sur film market about how to craft an awards season campaign.
It’s clear why the market would want to host Dreifuss as he’s a qualified authority on the subject, having backed Oscar-nominated fare such as Pablo Larraín’s 2012 feature “No” and last year’s four-time Academy Award-winner “All Quiet on the Western Front.” During his discussion, the hitmaker talked about far more than how to earn plaudits, however, explaining that if the initial goal of a project is to win awards, chances are that the honors will never come.
Below, we highlight five takeaways from a one-on-one conversation between Dreifuss and Variety and his enlightening masterclass at Ventana Sur. First and Foremost, A Creative Producer Dreifuss is the kind of producer who likes to be involved in a project as early as possible.
He’s a creative producer who will escort a film through screenwriting, markets and workshops, development, production, distribution and, after the film has premiered, an awards season run.
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