Alessandro Michele's Gucci Exquisite campaign was inspired by Stanley Kubrick. The 49-year-old Gucci creative director was inspired by the legendary director for the autumn/winter 2022 collection, which features a collaboration with Adidas, and he compared it to filming a movie.
He told Vogue. co. uk: "The strange marriage between the codes of Adidas and Gucci was a chemical experiment, in the most ambiguous way.
So, I approached the campaign similarly. I had the intention of placing the collection in Kubrick’s iconic scenes, where my clothes exist organically in his world, but feel completely alien at the same time – it’s my tribute to cinema and to one of its brightest maestros. "There was always a challenge to face, and bringing a lot of people together from different specialisms and parts of the world was hard.
One of the most difficult obstacles to overcome was getting access to pieces from the actual movies, because not everything was preserved properly, so we had to recreate certain pieces quickly, but with precision.
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