Aldi, Tesco and other shoppers' 'glimmer of hope' as some items finally cheaper

dailyrecord.co.uk:

Supermarket shoppers are finally facing a glimmer of hope as grocery price inflation has dipped to 1.7 percent. Retail experts are raising the fact that some specific everyday items are now less expensive than they were a year ago.Recent analysis of sales and pricing data has highlighted reductions in the cost of products such as toilet paper, dog food, and cola at leading supermarkets, coinciding with the release of the latest sales figures from Tesco and Aldi among others.

However, certain items like chocolate, chilled fruit juices, and health supplements, including vitamins and minerals, have seen significant price increases.The current grocery price inflation rate of 1.7 percent is a stark contrast to the high of approximately 19 percent in March of the previous year, during the peak of the cost-of-living crisis spurred by Russia's invasion of Ukraine.

These insights are based on research by retail analysts at Kantar, who report that nearly 60 percent of consumers are still concerned about escalating living costs, with food prices being a major worry after energy bills, reports the Express.This concern has led to more people opting to eat at home rather than dining out, which has positively impacted the sales and profits of major supermarket chains.

Fraser McKevitt, head of retail and consumer insight at Kantar, drew parallels between supermarket sales and the buzz surrounding the Oasis reunion and concerts, stating: "An Oasis ticket wasn't the only thing the country was queuing up for this month several British staples have become even more popular today than they were 15 years ago."We're buying more oven chips now than the same four week period back in 2009, with a supersonic sales jump of 44 percent by volume,