Aldi has been accused of being 'cocky' after it spent the week mocking Sainsbury's over its price match scheme. The budget retailer has been sharing a series of Facebook posts making fun of Sainsbury's, which announced earlier this year that it was matching around 250 products like-for-like.
It first started last Sunday when Aldi shared a photo of a dragon roaring and the caption 'Aldi Prices' next to a image of a pixel dinosaur with the words 'Sainsbury's Price Match'. Read more: Mum regrets buying cheaper loo roll after needing ice to soothe pain Just a few hours later it followed it up with an iconic photo from the Titanic film of actors Kate Winslet and Leonardo DiCaprio representing Aldi, while a photo of a couple in a similar position but being attacked by a seagull was supposed to represent Sainsbury's.
And it carried on into this week - with the Sydney Opera House as Aldi, next to a pile of plates stacked up to look like the real thing; followed by a photo of a woman in an aeroplane seat as Aldi, next to a woman looking into the window of her washing machine as its competitor.
The message it's sending is clear - that Sainsbury's doesn't really match up - and it certainly hit home with customers, thousands of whom commented on the posts with many agreeing that Aldi can't be beaten.
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