Todd Spangler NY Digital Editor Alan Chikin Chow is looking for some “multifaceted artists” to join him in a new mixed-gender pop-music group — and who also will co-star with him in a scripted series about the band on his YouTube channel.
Chow, a top YouTuber who is the creator and star behind hit scripted teen comedy series “Alan’s Universe,” has inked a partnership with HYBE America, the U.S.
division of Korean music and entertainment company HYBE. Together they have formed HYBE America x AU, described as a “first-of-its-kind label” that will launch a next-generation franchise spanning both scripted content and music. “The HYBE America x AU collaboration challenges current industry conventions with a bold approach that bridges Eastern and Western entertainment traditions in an entirely new way,” the partners said in announcing the venture.
The initial project under the newly formed label will kick off with a global talent search to cast emerging artists to star alongside Chow in a co-ed band, composed of three males and three females.
Read more on variety.com