Alamo Drafthouse Cinema has promoted its Chief Experience Officer Michael Kustermann to the newly created post of president, taking on a larger role in supporting and accelerating the growing chain’s organization and strategic vision.
The exec’s key initiatives have included Alamo Season Pass, Rolling RoadShow, Fantastic Fest, a new Silent Service ordering platform and work with the digital and marketing team on structure and talent development.
He continues to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams. “With moviegoing coming back in force, Alamo Drafthouse is back in growth mode.
Our plan is to bring the movies we love to movie lovers everywhere. Michael has been instrumental in rebuilding the company, and will now play a larger role in accelerating our growth,” says Taylor said.
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