Holidaymakers booking trips online have been warned to be vigilant of scams, as new research says nearly two thirds of people struggle to identify AI-generated images of properties.
Research from holiday-booking site Airbnb and Get Safe Online found that the average amount lost to fraud is now £1,937, a figure which has been rising steadily in recent years.
The study revealed that scams related to booking holidays were among the most common types of fraud in the UK, just behind credit card fraud and phishing scams.
Airbnb said that artificial intelligence and social media are causing more problems for consumers, with the research finding that a although 68 per cent of the participants said they were confident they could spot a fake advert for a holiday, nearly two thirds were actually unable to spot AI-generated images of holiday properties.
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