‘Air’: Read The Screenplay That Tells The Story Of How Nike Swooshed In To Land Michael Jordan
deadline.comDeadline’s Read the Screenplay series spotlighting the year’s most talked-about scripts continues with first-timer Alex Convery’s screenplay for the Ben Affleck-directed Air.
Did you know that Michael Jordan makes $400 million a year in passive income due to the percentage he gets from the sale of Air Jordans?
To understand how this came to be, we must travel back to the 1980s and the campus of famed sneaker label Nike, where Sonny Vaccaro (played by Matt Damon), a daring sneaker salesman, is on an ambitious quest to sign Jordan, arguably the most game-changing sports figure ever.
Affleck plays the role of Nike co-founder Phil Knight, who focuses on Nike’s improbable bid to land Jordan. While it seemed an unlikely feat at the time, it ultimately forged the most impactful partnership between a sports brand and an athlete, turning the global sneaker industry into a multibillion-dollar enterprise.
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