After entering the smart-TV sector years ago by licensing its interface and brand, Roku now plans to design and manufacture its own line of TV sets.
The streaming company today said the Roku Select and Roku Plus Series TVs, with 11 models ranging from 24 to 75 inches, will be available this spring.
Retail prices will range from $119 to $999. In its early phase as a company, Roku had made a name for itself by making connected devices — various dongles and “pucks” enabling streaming on screens made by third parties.
In 2014, the company embarked on a new effort to team with smart-TV makers like Hisense and others on sets featuring the Roku user interface.
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