After L.A. Fires, Bringing Production Back Has Become More Urgent Than Ever
variety.comAmy Baer, executive producer of “The Apprentice.” “I hope it all doesn’t get derailed because of everything that we’re going through right now.” But Bell’s not giving up on L.A.
just yet. “There’s a powerful spirit of community and collaboration that exists here,” she says. “This is absolutely a tough moment, but I’m confident we can rebuild stronger and more resilient than ever.” So what will it take to bring production back to L.A.
in the wake of the fires? Start with keeping permitting costs low, says L.A.-based location manager Danny Finn, a member of the Location Managers Guild International board. “Temporarily pausing permit fees would be a huge, tremendous step in the right direction,” he says.
Gov. Gavin Newsom has already proposed expanding the state’s film incentive from $330 million to $700 million a year. The Motion Picture Association is pushing for additional changes that would make the program more generous and competitive with those of other states.
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