After ‘Barbie,’ Can These 6 Mattel Toys Score as Movies?
variety.comMattel, the company behind the iconic doll, is looking to capitalize on its cinematic success by developing roughly 45 movies based on its games and toys.
Moviegoers can look forward to Barney, Bob the Builder and He-Man hitting the big screen in the not-so-distant future. But as Hollywood raids toy store shelves to feed its insatiable hunger for IP, it’s worth noting that when it comes to this type of film, for every “Barbie”-sized smash there’s a “Battleship”-like bomb.
With that in mind, here are some of the movies that Mattel has in the works. Key creative: Daniel Kaluuya (producer and star) Another Barbie? You may think you know Barney.
But Kaluuya is here to say the purple dinosaur from our imagination is “misunderstood.” Little has been revealed about the project, though producers have drawn parallels to surreal Charlie Kaufman and Spike Jonze films like “Being John Malkovich” or “Adaptation.” In other words, this off-kilter story probably won’t be suited for children who watch the TV show.
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