AFM Hits Las Vegas With New Attitude: There’s ‘Excitement’ and ‘Positivity’ for the Indie Film Event for the First Time in Years
variety.comKathy A. McDonald The American Film Market’s fortunes are changing. After 43 years in Los Angeles and Santa Monica, the AFM launches in Las Vegas within the towers of the Palms Casino Resort Nov.5-10.
Shifting the AFM’s narrative completely is the all-in-one-place Las Vegas venue: exhibitor offices, conference rooms, panels, an exhibitor lounge, Location Expo and for the first time, screenings, will all be in the same building.
No shuttles necessary. The Brenden Theatres Las Vegas 14, complete with IMAX, is within the Palms; along with hotel rooms, the multiplex was an element of the resort’s 2022 $600 million renovation. “Exhibitor space is sold out,” says Jean Prewitt, president and CEO of the Independent Film & Television Alliance (IFTA), the global trade association of independent film distributors, which produces the AFM.
More than 286 production, sales and distribution companies along with international film commissions and trade associations are confirmed. “At this point It feels like everybody’s coming,” Prewitt indicated prior to the market, pointing to registrants from 80 countries and significant delegations from Italy, France and Germany.
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