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Adsmovil Launches Latino-Targeted Streaming Platform Nuestra.TV

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variety.com

Ed Meza @edmezavarInternational mobile advertising and digital media company Adsmovil is launching Nuestra.TV, an ad-supported video on-demand service targeting Hispanic audiences in the U.S.Based in Miami, Nuestra.TV comprises more than 40 channels and over 15,000 hours of content “reflecting the full breadth and diversity of the Hispanic population,” the company said.

The downloadable content library includes premiere productions in both English and Spanish from the U.S., Latin America and Spain as well as original content from award-winning creators for bilingual and bicultural consumers.Unveiled by Adsmovil on Thursday at the the IAB NewFronts digital content virtual event, the service also offers educational programming, gaming, podcasts, user-generated content, news and music events. “We have a decade of extensive acumen in this area, including in-depth Hispanic consumer and media consumption insights across countries of origin, generations, and languages,” Alberto Pardo, Nuestra.TV’s president and CEO (pictured). “With Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging.

Nuestra.TV was created for all Latinos in the U.S. including the often overlooked bilingual/bicultural cohort.”Current films offered on the service include Jackson Gutiérrez’s 2016 Venezuelan crime thriller “Cara o Sello”; Archie Lopez’ 2014 Dominican action comedy “Lotoman 003”; Steve Myung’s 2012 romantic comedy “Anita Ho” (aka “Crazy Broke Asians”) and Julio Roman’s Puerto Rican 2008 thriller “Out of Darkness” (“Fuera de tinieblas”).Nuestra.TV noted that the U.S.

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