Adobe’s Kakul Srivastava Named New CEO of Splice (EXCLUSIVE)

variety.com:

Thania Garcia Splice, the online music marketplace for rights-cleared sounds and beats, has hired Adobe’s Kakul Srivastava as its new CEO.

Founder and CEO Steve Martocci will transition to executive chairman and chief strategy officer.Srivastava arrives from Adobe, where she oversaw and led the company’s $9 billion Creative Cloud business along with building and scaling platforms across their web, desktop and mobile products.Having served on the Splice board of directors since 2021, Srivastava will utilize her comprehensive understanding of the company’s ethos to oversee product strategy and business operations, alongside driving its growth and profitability.Founded by Steve Martocci and Matt Aimonetti in 2013, Splice allows its users, for a monthly fee, to acquire the tools needed to make music — loops, drum beats, different instruments and sounds both synthetic and analog — and use them fully licensed and royalty-free.

Splice boasts more than 4 million users accessing its expansive catalog of sounds with a library of over 2 million pre-cleared samples.

The company recently expanded its creator offerings with the release of CoSo By Splice, an intelligent musical sketch pad designed for music makers to harness sound discovery.Prior to Adobe, Srivastava was the VP of product and marketing at Github, where she instituted significant pricing model changes for the company.