Adobe Makes $5 Million Additional Commitment to Fund Underrepresented Film, TV Creators

variety.com:

Todd Spangler NY Digital Editor Software giant Adobe is making an additional $5 million commitment — on top of its $6 million pledge last year — to support underrepresented creators and filmmakers in the film and TV industries.

Established in 2024, the Adobe Film & TV Fund is providing assistance to “thousands of emerging creators, fostering greater representation and inclusion in the film and television industry,” the company said.

The pledge includes grants, contributions and Adobe Creative Cloud product donations to creators. This year, the Adobe Film & TV Fund is partnering with Group Effort Initiative (GEI) to provide Adobe training courses for the next generation of filmmakers, editors and marketers.

The collaboration also will support mid-career advancement for “diverse professionals through employer engagement, education, training and mentorship to enhance career growth in the entertainment industry,” according to Adobe.