Aardman Hires BBC Studios Commercial Director To Lead IP Push; Rejigs Board With Co-Founder Peter Lord Stepping Down To Focus On Creative Duties
deadline.comEXCLUSIVE: Aardman, the iconic UK animation studio behind Wallace & Gromit and Chicken Run, has rejigged its top team and brought in a BBC Studios executive to oversee an IP push.
Aardman has hired Emma Hardie, Commercial Director of Global Entertainment for BBC Studios, to the newly-created role of Executive Commercial and Brand Director.
Aardman said Hardie will oversee financing, distribution, licensing, marketing, and planning of the studio’s animated intellectual property.
She takes up the role, which includes a seat on Aardman’s executive board, on April 15. Hardie has worked at BBC Studios for more than seven years, during which time she played a role in the company’s investments in producers Mothership TV and Mettlemouse Entertainment.
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