Warner Bros and Legendary’s A Minecraft Movie is looking at a $60M+ U.S./Canada opening. The movie hit three-week NRG tracking today.
Whether this movie is good or bad, it doesn’t matter. Boys and kids love Minecraft and have been waiting for this movie for quite some time.
The feature, together with Superman and Apple’s F1, could be part of a bailout for Warners after its commitment to $100M+ auteur movies such as Mickey 17, Paul Thomas Anderson’s untitled Leonardo DiCaprio pic, Maggie Gyllenhaal’s The Bride and Ryan Coogler’s Sinners.
A Minecraft Movie has an unaided awareness of 13 — that’s the meter where those polled cite the movie as a want-to-see without being prompted by a pollster.
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