With the curtain set to go up on CinemaCon tomorrow, Gower Street Analytics has increased its 2025 global box office forecast by a little over $1B.
From an original projection of $33B as we reported in December last year, Gower Street now sees 2025 coming in at $34.1B. The estimate would rep a 13% year-on-year hike from 2024 (+10% at current exchange rates), and a 0.5% increase from 2023 (+3% at today’s rates).
In total, the 2025 estimate would be 13% behind the average of the three pre-pandemic years (2017-2019) at current exchange rates.
The higher 2025 projection is based on first quarter overall actuals and, more specifically, on the unexpected outsized performance of Chinese blockbuster Ne Zha 2.
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