Sean Gamble Netflix film CEO and Sean Gamble

A Big-Screen Comeback For Romantic Comedies, R-Rated Raunch And Dramatic Fare? Cinemark CEO Sean Gamble Says He “Could See It”

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Sean Gamble, CEO of No. 3 exhibitor Cinemark, envisions more than just superhero fare saving the day for the theater business as it emerges from the darkest days of Covid.“I could see more quantity of films released over time, rather than less” because of the dramatic changes in the sector, Gamble said at the Morgan Stanley Technology, Media & Telecom Conference.

That uptick in volume, he said, will be due to the rise of newer players like Apple, Netflix and Amazon, along with ongoing efforts by traditional distributors.Cinemark has conducted extensive test-and-learn initiatives with Netflix, booking Zack Snyder’s Army of the Dead nationally for a one-week exclusive theatrical run last year.

While that engagement didn’t yield big results, Gamble said more examples are in the offing, though he didn’t offer specifics. “They’re seeing the value of releasing those films, promotionally and in terms of how it improves and enhances the impression of that content,” he said. “It’s also really important to the creative community.”Gamble declined to say whether domestic box office would return to the pre-pandemic high point of $11.4 billion in 2019.

But he said strong results by several films in the second half of 2021 and then in the current quarter offer ample reason for optimism.

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