report, the Indian innerwear market is assessed to be worth around £3,20,000 which is 9% of the all-out homegrown design retail market.
It’s safe to say that the market cannot afford to overlook a consumer base comprising women of diverse age groups. Despite the fact that several new campaigns are now promoting models of all body types, Ms J said she “doesn’t believe that enough has been done to incorporate models of all ages— including 40+ — in the league. ”“During my modelling journey, some agencies were biased and said that they’re just keen on recruiting young models for western garments and that fancy lingerie isn’t for older people,” she toldThe Independent.
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