The internet was starting to panic. Playboi Carti had promised that his album MUSIC would drop on Friday, March 14. After weeks of buildup involving advertisements, rap gossip accounts promising new music, and errant Instagram comments from Carti himself, he'd even tweeted that the album would arrive.
Then, one minute after midnight EST, he tweeted again: "12 0CLOCK PST." Under normal circumstances, a three-hour delay wouldn't be a big deal.
But this was Playboi Carti, a rapper who had blown through release dates and promises of new music several times in the nearly five years since releasing Whole Lotta Red.
People started to wonder if it was coming at all. Sure enough, there was another delay. 3 a.m. came and went without a glimpse of new music.
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