2024 Global Box Office Projected To See 5% Downturn Versus 2023 – Analysts
deadline.comGower Street Analytics has come up with an early estimate for 2024 global box office, projecting a roughly 5% downturn versus 2023 to $31.5B (Gower currently is pegging 2023 at $33.4B).
This marks the first post-pandemic decrease in the London-based firm’s annual forecast. Should the figure hold, it would put the year -20% against the average of the last three pre-pandemic years (2017-2019).
The shift is largely owing to work stoppages amid the Hollywood writers’ and actors’ strikes which pushed some product out of next year, rather than theatrical ill health.
Said Gower Street CEO Dimitrios Mitsinikos, “Given that we lost 50% of production time in 2023, the anticipated 5% year-on-year decrease in 2023 is not indicative of a declining interest in cinema, but simply a direct consequence of limited product availability.
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