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2023 MTV Movie & TV Awards Up 23% In Viewers
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deadline.comThe 2023 MTV Movie & TV Awards managed to see an uptick in viewers compared to last year despite a few last minute hiccups.
Just one day after Drew Barrymore pulled out as host of the awards show in support of striking writers, MTV pivoted away from a live event in favor of a pre-taped show for its annual awards.
Still, the show was watched by 2M people on Sunday across simulcasts, which is a 23% increase compared to the 2022 show, according to Nielsen data.
The ceremony was also up among viewers in the ad friendly 18-49 demographic. This year, the telecast received a 1.45 rating, up from the 1.27 it earned the year prior.
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