Lewis Hamilton Pierpaolo Piccioli Pink stars actress Lewis Hamilton Pierpaolo Piccioli

Zendaya Wears Valentino's Signature Pink for the Brand's New Campaign!

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Zendaya is starring in a new campaign for Valentino! The 25-year-old Emmy-winning actress dons the brand’s signature pink color for the new Pink PP campaign.

Race car driver Lewis Hamilton stars in the men’s campaign. “One color, bold, strong, fluid, extravagant, one color to summarize everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love,” creative director Pierpaolo Piccioli told WWD. “The idea of Pink as a barrier breaker was born long ago.

With my work I must be able to tell and share my values through one single picture and I wanted to apply the same paradigm to one color,” he added. “As a consequence it was almost natural to me to look (and find) something that could embrace the need for expression and representation of a new and liberated humanity.

I chose Zendaya and Lewis for the PINK PP for the same reason I created this color, beautiful souls that use their voice and talent to unify, integrate, build.” Check out the full images in the gallery…

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