, and by extension, his girlfriend , likely knows that one of the hardest things to market around sober culture is a sense of indulgence.
There are obvious benefits to ordering an adaptogenic soda in lieu of a crisp and amberous Negroni in a low-lit restaurant, but it’s not seen as a traditionally sensual thing to do.
Don Draper did not brood into a tumblr of peach-flavored , and The Sex and the City girls did not set the world to rights over cans of ’s Picklesecco.
It hasn’t, until recently, felt decadent, let alone romantic.Holland—who has spoken candidly about his fraught relationship with alcohol and the freedom he has experienced since stopping drinking—is seeking to change that.
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