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Zac Efron is slammed by PETA for filming ad for Kodiak Cakes with captive bear: 'It's hypocritical'

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Zac Efron has garnered backlash from PETA after he starred in a few ads along with a captive bear in collaboration with Kodiak Cakes.The brand is known for having a bear on the front of its products, and in the short advertisements, a real bear is seen with the 34-year-old High School Music alum.Profits made from the actor's promotion of the company's Keep It Wild merchandise goes to the Vital Ground Foundation, to help bears and other wildlife, reported TMZ.

However, PETA calls the action, 'hypocritical.' Backlash: Zac Efron, 34, has received backlash from PETA from filming advertisements with a captive bearAccording to TMZ, PETA released a statement following the airing of the ads to condemn the use of Tank, the 27-year-old captive bear.

The bear was allegedly taken from its breeder when he was barely six weeks old, and even appeared on the series, Man Vs. Bear.'It’s hypocritical to exploit one animal to potentially help another,' the statement read. 'No true conservation group would force captive animals to perform tricks for the camera in order to raise awareness about their wild counterparts.'In one of the short ads, Zac could be seen making Kodiak pancakes while talking to the bear out in the wilderness.

Tank humorously reacts to the the actor and at the end, a jumbo plate of pancakes is given to the bear. Advertisement: The short ad was meant to promote and showcase Kodiak cakes, with the actor partnering with the brand to raise funds for a wildlife charity Zac shared the video ad on his Instagram page, typing in the caption, 'Excited to announce I’ve joined @kodiakcaskesboard of directors as Chief Brand Officer.''I love this brand, their products and most of all their mission.

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