YouTube Unveils Living Room Stats: Sports Viewing Up 30% Year-On-Year, 4K Uploads Rise 35%, Podcasts Keep Gaining
deadline.comYouTube has revealed new stats and insights about viewing in the living room, a key strategic area of recent focus for the video giant.
Total daily viewing via a TV set reached 1 billion hours, the Google division said Wednesday in a blog post. The scale is consistent with Nielsen’s monthly Gauge report, a snapshot of monthly TV viewing across linear and streaming in the U.S., where YouTube has consistently outranked Netflix and other streamers.
Viewing time of sports content via TV sets rose 30% in 2024 compared with 2023, YouTube said. NFL Sunday Ticket, which began its exclusive run on YouTube in 2023 has given a boost to the overall sports push.
The deal for the package also included provisions for the league to engage more fully with YouTube talent, in turn driving more attention to their channels.
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