YouTube TV Hiking Monthly Price To $73 From $65 For Base Plan
deadline.comYouTube TV is raising its monthly base price to $72.99 from $64.99, its first price hike in three years but a sign of the times for the growing internet pay-TV bundle sector.
The increase, which subscribers learned about in a letter Thursday, will take effect during the first billing cycle on or after April 18. “As content costs have risen and we continue to invest in the quality of our service,” the letter said, “we are updating our price to keep bringing you the best possible service.” Along with the base package rate hike, YouTube TV is also lowering the cost of its 4K Plus add-on to $9.99 a month from $19.99.
YouTube parent company Alphabet last summer said YouTube TV had passed 5 million subscribers. Since launching at $35 a month in 2017, the service has more than doubled in price.
The company does not provide quarterly subscriber updates, unlike Hulu + Live TV owner Disney, which reported 4.5 million subscribers as of the end of 2022.
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