Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
YouTube Shorts Watched By Over 1.5 Billion Logged-In Users A Month; Company Cites Rise Of “Multiplatform Creator”
deadline.comYouTube said today that more than 1.5 billion logged-in users are watching YouTube Shorts every month as it moves to cement its role as rival to short-form juggernaut TikTok.Google’s YouTube launched Shorts in late 2020 to compete with the ubiquitous social media platform owned by ByteDance of China.
TikTok, which saw its global popularity explode during the pandemic, had announced 1 billion monthly users in September of 2021, the last official data available, but was forecast to hit 1.5 billion this year, according to press reports.To accelerate growth, YouTube has been adding new features to Shorts and offering creators rich cash bonuses including a $100 million fund for popular videos.
It’s touting Shorts as a way to drive viewers to long-form video channels. And it’s stressing that it now caters to viewers across the spectrum of both short-form and more traditional longer-form content, leading to the “rise of the multiplatform creator.
Its announcement Wednesday highlighted “interplay between Longform, Shorts, Live and Audio.”YouTube also notes that having Shorts in the mix increases total viewing on the platform. “Uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form,” it said.Meanwhile, TikTok video runtimes have expanded to offer more flexibility as well and can now reach up to ten minutes.Tara Walpert Levy, YouTube’s VP of the Americas, called creators “at the center of all we do.”“Through innovations in Shorts, Live and Podcasting, we’re now able to provide a one-stop-shop experience for creators to truly flex their creative muscles, build audiences, and make money.
Read more on deadline.com
