YouTube Shorts, a short-form video platformed launched after TikTok gained major traction among young digital audiences, is expanding to connected-TVs.
The platform’s content is now viewable in the living room, via the YouTube streaming app, the company confirmed in a blog post.
In the post, YouTube Chief Product Officer Neal Mohan wrote that “an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen.” The YouTube app for connected TVs, he noted, has outpaced mobile over the past couple of years in terms of viewership growth.
Nielsen last month said YouTube in September ranked No. 1 for the first time among all streaming platforms, topping Netflix and gaining a record share of total viewing through a TV screen in the U.S.
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