Todd Spangler NY Digital Editor YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time.
YouTube’s record Q4 ad sales of $10.473 billion topped Wall Street analysts’ consensus estimate of $10.23 billion. That’s just one piece of YouTube’s business, not including subscription revenue from services like YouTube TV or YouTube Premium.
Last fall, parent company Alphabet said YouTube’s total revenue topped $50 billion for the 12-month period that ended in September 2024 for the first time.
Overall, Alphabet reported Q4 revenue of $96.47 billion and net income of $26.54 billion, or $2.15 per share. That was shy of the $96.67 billion analysts expected on the top line, while the tech giant beat the earnings estimate of EPS of $2.13.
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